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September 28, 2018

Don't Let Your Profits Go Up in Flames

Today, more people are getting cremated than buried, and “traditional” doesn’t mean anything when it comes to funeral service. With that comes challenges – but also opportunities.

At the Cremation Innovations Summit in Las Vegas, you’ll discover how to recognize and respond to both.

Learn how to:

  • Leverage technology to reach more families that prefer cremation.
  • Become your community’s expert on alkaline hydrolysis.
  • Design meaningful and personalized services for cremation families.
  • Determine if it’s financially feasible to invest in a crematory project.
  • Communicate better with cremation information seekers.


The conference will include keynote speakers as well as mini-presentations from some of the most innovative companies that are offering new products and services to help cremation families honor loved ones.

Enjoy a free sneak preview filled with insights from the speakers you’ll learn from at the event.


Meet Your Experts

Welton Hong

Founder, Ring Ring Marketing

Nectar Ramirez

Director of Customer Training at Batesville

Samantha Sieber

VP of Research, Bio-Response Solutions

Larry Stuart Jr.

Founder of Cremation Strategies & Consulting

Erin Whitaker

VP of Business Development, Foundation Partners Group


Friday, September 28, 2018

7:30 AM - 8:00 AM

Registration and Morning Refreshments
Arrive early to pick up your conference materials, meet the event staff and jolt yourself awake with a cup of coffee and an assortment of bagels, muffins and other refreshments.

8:00 AM - 8:15 AM

Welcoming Remarks and Introductions 

8:15 AM - 8:45 AM

Share Your Best Ideas
Team up with your peers to share your best and most profitable ideas focused on serving cremation families. Each group will share their three best ideas. The members of the group with the best idea will receive a free copy of “The Complete Cremation Handbook” – a $129 value!

8:45 AM - 9:45 PM

Step 1: Turning Clicks into Dollars
Welton Hong, Founder, Ring Ring Marketing

It’s no longer enough to have a great reputation. That great reputation needs to be found and heard about … and that means being online.

Welton Hong, founder of Ring Ring Marketing, has helped some of the country’s top funeral homes, cemeteries and combination operations bolster their online marketing. 

In straightforward language, he shares the simple steps you can take to:

• Improve your website’s search engine optimization.
• Craft powerful calls to action to collect email addresses and get phone calls.
• Provide families with valuable content to boost your brand.
• Collect and leverage positive reviews on Google, Yelp and other sites. 

When you fail to market your firm online, you’re not just throwing money out the window – you’re also harming families by letting them do business with firms that do not match your level of care and service.

9:45 AM - 10:00 AM


10:00 AM - 11:00 AM

Step 2: How to Help Cremation Information Seekers
Nectar Ramirez, Director of Customer Training at Batesville

Anyone who works at a funeral home or crematory needs to know how to communicate with families asking about cremation over the phone.

In this session, you’ll learn how to convey a professional and value-focused image when communicating with families.
Walk away knowing how to:

• Take four key steps in helping cremation information seekers.
• Convey a value proposition that resonates.
• Deliver what families want the most.

Ramirez will also share the latest Batesville research on how cremation families approach the funeral planning process, and she’ll share simple steps that will help you impress families, express heartfelt sympathies and close deals.

11:00 AM - 12:00 PM

Step 3: Are You Ready to Own and Operate Your Own Equipment?
Larry Stuart Jr., Founder of Cremation Strategies & Consulting

With the constant increase in the cremation rate, more and more funeral professionals are looking at owning and operating their own cremation equipment. Preliminary research and answering fundamental questions before spending a large sum of money can be overwhelming, and it’s crucial to know that it’s not just about the money. 

Stuart will outline what to know and provide insight into answering the important questions surrounding a project of this importance: 

• Can I afford to do it?
• Can I afford NOT to do it?
• What other things do I need to consider in addition to the equipment?
• What are the responsibilities of ownership?
• Shouldn’t I just leave the headaches to my third-party cremation provider?

12:00 PM - 1:00 PM


1:15 PM - 2:15 PM

Step 4: Becoming an Alkaline Hydrolysis Expert
Samantha Sieber, Vice President of Research, Bio-Response Solutions

Hundreds of families have already chosen alkaline hydrolysis, and the number keeps growing. But does your funeral home know how to answer questions about this option – and are you sure you’re providing accurate information? 

In this presentation, Sieber will deliver insider information, including:
• A rundown of the top myths floating around the web.
• Accurate information on how alkaline hydrolysis works.
• Answers to the top 10 questions asked by families.
• Advice from your colleagues who actively offer this option.
• Case studies showing the impact of owning alkaline hydrolysis equipment.
• Answers to the hardball questions asked by funeral professionals.

If families cannot get answers from their trusted local expert, where do they go? In one hour, gain the knowledge, resources, and confidence to speak with families who are interested in learning about this option. All attendees will receive a take-home kit of resources to assist with helping families and training staff.

2:15 PM - 2:30 PM


2:30 PM - 3:30 PM

Step 5: Food at the Funeral: From Finger Sandwiches to Filet Mignon
Erin Whitaker, Vice President of Business Development, Foundation Partners Group

Funeral service is changing, and more families want “celebrations of life” instead of funerals – and very often that means food and drink.

Foundation Partners Group, which serves more than 20,000 families annually in 15 states at more than 70 locations, has been hard at work trying to meet this need. 

Whitaker explores how to:
• Identify regulatory and staffing issues related to offering food and beverage options.
• Decide whether to provide these options yourself or via a caterer or off-site partner. 
• Price service offerings so they deliver value to families and profit to your firm.
• Protect yourself from the liabilities involved with offering families these options.

With almost every state now allowing funeral homes to offer some type of food and beverage service – and with the growth of cremation – providing this option could be the service differentiator that you need to bring your firm to the next level.

3:30 PM - 4:00 PM

BONUS: Closing Remarks and Q&A with Our Speakers


Palms Casino Resort & Spa

4321 West Flamingo Road

Las Vegas, Nevada 89103


Hotel Reservations

Palms Casino Resort & Spa

Please contact the hotel directly at 866-942-7770 to book a reservation by phone and mention that you are with the Cremation Innovations Summit to get the best rate available. If you have any problems booking a room, please contact Conference Coordinator Thomas Parmalee at tparmalee@kbpublications.com.


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STARTS: Friday, September 28, 2018 at 7:30 AM
ENDS: Friday, September 28, 2018 at 4:30 PM


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